HighlightsLNA WorldTourism

Tourism Malaysia Captivates the Russian Market at MITT 2024


MOSCOW, 19 March 2024 – Tourism Malaysia announces its 14th consecutive participation at the three-day event of the International Travel & Hospitality Show (MITT) 2024, taking place at the Crocus Expo Exhibition Centre from 19 to 21 March. Bringing over 768 companies from 30 countries, MITT 2024 provides a pivotal platform for industry leaders and stakeholders to forge invaluable connections and collaborations.

Led by Mr Iskandar Mirza Mohd Yusof, Senior Director of International Promotion (Americas, Europe & Oceania) Tourism Malaysia, the Malaysian delegation comprises tour operators, destination management companies (DMCs), and an esteemed hotel representative, including Lexis Hotel Group, Fun and Sun Holidays, Embassy Alliance Travel Group, PAKS Group, China Travel, ITM Group and Russian Express. Visitors can explore Malaysia’s rich tapestry of offerings tailored for the Russian market at Tourism Malaysia’s booth at Pavilion 1, Hall 3, Stand B308.

Mr Iskandar Mirza expressed: “The MITT 2024 serves as a cornerstone for promoting Malaysia as a premier tourist destination in Russia. It fosters valuable industry exchange, inspiration, and long-term partnerships. We are thrilled to unveil Malaysia’s enthralling experiences and attractions, solidifying its standing as an unparalleled destination in gearing up for Visit Malaysia 2026.”

This endeavour follows Tourism Malaysia’s successful participation at the recent Moscow Dive Show 2024, where the agency showcased Malaysia’s breathtaking dive sites. In a bid to entice and engage Russian tourists effectively, Tourism Malaysia has implemented a series of strategic promotional initiatives. These include participation in key industry fairs, collaborative efforts with media and travel operators, and comprehensive online marketing campaigns.

Malaysia’s tourism sector is poised for significant growth, with a target of welcoming 27.3 million tourists by 2024, generating an estimated revenue of MYR102.7 billion. Notably, Russian tourist arrivals are expected to surge by 30% in 2024 compared to the previous year. This promising uptick builds upon the substantial rise logged from 33,033 visitors in 2022 to 109,689 in 2023.

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