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International Delegates Rediscover Malaysia’s Exhibition Industry at EXPO! EXPO! 2023

ByE NEWSDecember 14, 20231 Mins read202

The Malaysian delegation lead by Mr. Zain Azrai Rashid – Senior Director of Corporate Affairs foster networking sessions at the Malaysian Pavilion with Cathy Breden –Executive Vice President & COO of IAEE, Gu Xuebin – Chairman of IAEE Asia Council and Zhang Shujing – Division Director Department of Exhibitions of China Council for the Promotion of International Trade.

PUTRAJAYA, 14 DECEMBER 2023: Malaysia Convention & Exhibition Bureau (MyCEB) participated in the Expo! Expo! 2023 for the second time from 5 – 7 December 2023. Organised by the International Association of Exhibitions and Events (IAEE), delegates from around the globe relished a captivating Malaysian encounter, as MyCEB underscored Malaysia’s expertise in hosting exceptional exhibitions.

MyCEB hosted a tea reception at the Global Pavilion, providing a platform for industry members to engage in dialogue, share knowledge, foster B2B opportunities, and drive innovation. During the reception, a local Malaysian residing in Texas conducted a demonstration on the art of ‘Teh Tarik’ (pulled tea), offering an engaging showcase of our cultural practices. This demonstration served as a unique and flavorful glimpse into the rich tapestry of Malaysian traditions, providing attendees with an authentic and delightful experience.

“On behalf of our team attending the expo, I am pleased to share that we experienced multiple productive sessions over the three days. Our focus was on touching base and reconnecting with our US market. The networking sessions with Professional Exhibition Organisers and trade associations provided us with the opportunity to reintroduce Malaysia and strengthen our presence in the exhibition industry,” stated Mr. Azman Haji Tambi Chik, Chief Executive Officer of MyCEB.

Apart from promoting Malaysia as a destination for business events, the expo also served as a platform for MyCEB further build rapport with decision-makers in the exhibition community, exchange ideas and foster innovation.

“I believe that we have successfully communicated Malaysia’s strong proposition in the region and our capabilities in contributing to the elevation of the global standards for the exhibition industry. We look forward to continuous interaction with our stakeholders and ultimately, cultivate lasting partnerships that will drive sustained growth for the nation’s business events industry.” En Azman continued.

The Expo! Expo! Tradeshow is an annual event which gathers decision makers for the global exhibitions and events industry, valued at USD70 billion. The event attracts more than 250 exhibitors offering more than 60 product and service categories pertaining to the exhibition sector.