Alibaba Group Introduces JUHUASUAN in Malaysia
- Flash sale platform will help Malaysian brands boost exports to China
- Juhuasuan signs an MOU with PT Swift Marketing Sdn. Bhd. to cement partnership to use the Flash sale platform
Putrajaya, 18 September 2019 – Alibaba Group today introduced Juhuasuan in Malaysia in conjunction with Malaysia Week 2019 campaign. Juhuasuan is part of Alibaba’s suite of solutions that helps brands deepen their engagement with Chinese consumers by helping them use analytics to target demand early on. This is also the first time Juhuasuan is being introduced in Malaysia.
Through Juhuasuan’s platform, brands can design and hold their flash sales using analytics and recommendations powered by the flash sales platform. It also allows them to identify the most preferred product assortment and target regional consumers to offer a group-buying option or limited-time best deals.
Speaking at the event YB Dato’ Haji Salahuddin bin Ayub, Minister of Agricultural and Agro-based Industry said, “I am glad to be part of this event today, as we believe technology will play a crucial role in how consumers buy agricultural products in future. In China, Juhuasuan not only allows consumers to stock up with fresh products, it also allows them to preorder products ahead of harvest. We would like to see more Malaysian brands tap into analytics to make the most of this growing trend in China.”
The event held in Putrajaya featured selected Malaysian merchants and key Malaysian products on the platform. This includes well-known Malaysian brands like Old Town White Coffee, Julie Biscuits and Zen’s Bird’s Nest. Some of the featured products include Bird’s nest, Durians and Ipoh white coffee. These products have shown a rising demand, especially from low-tiered cities in China.
Alan Ao, General Manager of Marketing at JUHUASUAN, added, “We can see that there is a growing demand for Malaysian products in the domestic market, especially from tier-2 and tier-3 cities in China. By using Juhuasuan, we are helping Malaysian merchants go a step beyond launching sales campaign and empowering them with analytics to target the rising demand for their products and manage it more efficiently.”
MOU signed with PT Swift Marketing Sdn Bhd
At the event, Juhuasuan and PT Swift Marketing Sdn Bhd also signed an MOU in a bid to middle-class consumers but will also help them tap into the growing market of Chinese consumers from the tier-2 and tier 3 cities.
Malaysia Week 2019
Juhuasuan’s introduction in Malaysia is part of the Malaysia Week 2019 campaign that is held in China from 16th – 22nd September 2019. In collaboration with Malaysia Digital Economy Corporation (MDEC), Malaysia Week campaign is being held for the second time as part of Alibaba Group’s commitment to Malaysia via the eWTP initiative, to promote all things Malaysia to the consumers across China.
The Malaysia Week 2019 campaign combines numerous activities specifically designed to promote and increase opportunities for Malaysian brands to reach Chinese consumers, as well as tapping into their growing demand for high quality foreign goods. This year, Alibaba has assembled an even stronger lineup of sales channels than last year to help Malaysian brands capture the hearts and minds of Chinese consumers. This year’s top sales channels joining the campaign include Taobao livestreaming, Juhuasuan, Tmall, Tmall Global, Freshippo, 1688.com and Fliggy.
For the first time ever, Malaysia Week will also enlist the support of top Key Opinion Leaders (KOLs) to promote Malaysian products via live-streaming on the popular Taobao platform. From 16th September to 21st September, eight of China’s most popular influencers will be engaged and compete with each other to promote and offer authentic Malaysian products to Chinese consumers through Taobao livestreaming.