KUALA LUMPUR,11June2019– Sunway has today, announced a partnership with iflix to showcase the highly successful TheAmazing Sunway City Challenge five-episode reality series on Southeast Asia’s largest digital entertainment service for free at https://m.iflix.com/browse/studios/shorts starting today.
According to a press release by iflix today, The Amazing Sunway City Challenge is an original production by Sunway to promote Sunway City Kuala Lumpur as the region’s premier tourist destination aligned with the nation’s tourism ambition. The production is the first of its kind reality series that features Asia’s hottest social media superstars and has garnered more than 15 million viewers across Asia.
“Our commitment remains to offer and deliver our customers the most compelling collection of premium content, specifically for the younger demographic. Sunway’s boundary-pushing venture into original programming featuring the region’s most celebrated social influencers is a welcomed addition to iflix’s ever-growing free short form offering for the mobile-first generation.” said Craig Galvin, iflix Global Head of Content.
“We took a different approach in our branding exercise for Sunway City Kuala Lumpur when we decided to produce this reality show. We are proud that this became a popular show in our social media and became viral. We look forward to expanding the reach of our original production to iflix’s ardent viewers, in particular Indonesia, Malaysia, Thailand and the Philippines where iflix is number one,” said Jane Poh, Sunway Group Brand Marketing and Communications Senior General Manager.
Some of the most daunting tasks went through some of the most challenging tasks bungee jump in Sunway Lagoon, team mission in Sunway Pyramid’s ice skating rink and hurtling down the world’s largest water ride, Vuvuzela.
This show features Asia’s top ten hottest social media superstars: Malaysia’s Jaa Suzuran, the Philippines’ Medyo Maldito, India’s RJ Abhinav, Indonesia’s Michelle Joan, Singapore’s Matthew Stewart, Taiwan’s Ironbull, Thailand’s SorDor Style, China’s Gong Yi, South Korea’s Hong Young Gee and United Arab Emirates’ Hadia Ghaleb and is hosted by Malaysia’s top influencer, Jenn Chia.