ITGtv’s Gaming Shows to Stream on USA TODAY’s OTT Platform, Reaching Millions of Viewers Across Multiple Devices
ITG Inside The Game
ITG It’s A New Battle
Ontario, Canada, June 04, 2024 – Inside The Game TV (ITGtv), a global producer of gaming entertainment content announced a syndication partnership with USA TODAY’s OTT Streaming platform, the USA TODAY channel, part of Gannett Co., Inc. (NYSE: GCI). Beginning this month, ITGtv’s compelling array of shows, including ITG Daily, ITG Week-In-Review, and ITG Live, will be powered by CacheFly to become the first video gaming shows featured on USA TODAY’s FAST channel.
As gaming continues to intersect with mainstream entertainment, the inclusion of ITGtv’s programs on the USA TODAY channel is a strategic move to appeal to the evolving interests of viewers, especially among Millennials and GenX working professionals.
“ITGtv’s fast paced, informative, and entertaining programming is skillfully created to appeal to busy professionals; providing a valuable resource for those passionate about gaming,” noted Melissa Fisher, Managing Partner at ITGtv. “Our shows already reach an impressive audience with over 8 million loyal viewers, and we’re excited to connect with a wider audience at USA TODAY channel,” noted ITGtv’s Founder and Host, Drew Beausoleil.
“We are excited to partner with ITGtv to bring their gaming entertainment content to our USA TODAY FAST channel,” said Cathy Kononetz, Executive Director and General Manager of Video Monetization at Gannett. “We know there is a dedicated audience that is seeking this type of programming who will be enthusiastic to stream more than 100 hours of new video gaming coverage.”
On the USA TODAY channel viewers can look forward to daily broadcasts available on multiple platforms including FireTV, Prime Video, Xumo Play, Plex, Philo, Redbox, Local Now, Sling, TiVo, Samsung TV Plus, Vizio, Xfinity Flex, Xfinity X1, and YouTube.
Watch ITGtv Programs:
- ITG Daily – Airing at 7:00 p.m. ET from Monday to Friday
- ITG Week In Review – Airing at 1:30 p.m. ET on Saturday
- ITG Live – coming this summer
