TOURISM MALAYSIA EMBRACES SUSTAINABLE TOURISMTH ROUGH BAH, MARI PIGI SABAH & LABUAN ROADSHOW 2023

ByE NEWSMay 23, 20232 Mins read111

Sabah Agents Booth

KUALA LUMPUR, 23 May 2023 – Following the success of My Destination Sabah & Labuan Meet Johor and Putrajaya Roadshow last year, Tourism Malaysia continues the promotional efforts by organising ‘Bah, Mari Pigi Sabah & Labuan Roadshow 2023’. With the tagline “Sustaining Tourism for Our Future”, the programme targets travel trades, expatriates’ communities as well as students at international schools and private higher learning institutions in Kuala Lumpur, Selangor and Putrajaya.

Held in collaboration with Sabah Tourism Board and Malaysia Aviation Group (MAG) as strategic partners, the 34 strong delegates from Sabah and Labuan consist of tour operators, namely Borneo Excursions AHSB Rentacar Sdn Bhd, Borneo Sandakan Tours & Travel, Camp Borneo Travel and Tours Sdn Bhd, Intrepid Tours & Travel, TYK Adventure Tours Sdn Bhd, YTL Gaya Island Resort, Malaysia Aviation Group, members of Federal of Rural Tourism Association Sabah (FERTAS) namely Ranau Tourism Association, Kadamaian Tourism Association and Tambunan Tourism Association; Kadaiku and officials from Tourism Malaysia Sabah and Sabah Tourism Board.

The roadshow begins on 23rd May 2023 with Destination Presentation & B2B Session for Klang Valley agents at Ibis Kuala Lumpur City Centre targeting 100-120 pax hosted buyers, followed by Roadshow and Get Together dinner at Parkroyal Collection; Roadshow and B2C Session at Management & Science University (MSU) on 24th May 2023, Sunway University
on 25th May 2023 and the roadshow’s finale at Nexus International School Putrajaya on 26th May 2023. Expected participants to attend this roadshow are between 1,000 – 2,000 pax throughout the roadshow period.

“This year, the roadshow concept is different from the previous roadshow, where previously it was just B2B and destination update session, and the target audience were the travel trade in West Malaysia. This roadshow aims to promote community-based and rural tourism destinations, products and packages in Sabah and Labuan and subsequently to create awareness among the target audience on sustainable tourism in line with Tourism Malaysia’s new focus on promoting Malaysia as the most recognisable must-visit ecotourism destination of the world,” said Mr Shahrin Mokhtar, Director of Package Development Division, Tourism Malaysia representing Dato’ Dr Ammar Abd Ghapar, Director General Tourism Malaysia.