KUALA LUMPUR, 16 November 2023 – airasia academy, the edutech and leadership platform of Capital A, has announced that it will officially partner with MyCreative Ventures, a Malaysian government-owned investment company mandated to support the creative industry, in promoting self-development among Malaysian through the Bina Kerjaya Programme. This partnership is set to amplify its bid to improve Malaysia’s labour market efficiency by equipping the informal and future workforce with the required skills to secure formal employment in today’s dynamic job market, aligned with the Industrial Revolution 4.0 (IR 4.0).
The Bina Kerjaya Programme will offer specialised training opportunities to Malaysia’s creative workforce in a variety of fields, including digital marketing, software engineering, cloud infrastructure, cybersecurity, data analytics, and Google productivity. Through this collaboration, participants will gain access to a comprehensive education that will enhance their skill sets and employability.
MyCreative Ventures, as a strategic partner in this endeavour, will play a significant role in promoting the Bina Kerjaya Programme, on top of providing support in marketing and promotional efforts to ensure the success of this programme.
Commenting on the partnership, Aireen Omar, President (Investment & Ventures) Capital A said: “We believe that education is the key to unlocking opportunities for every individual. Ever since our inception, airasia academy has played a pivotal role in disrupting the conventional education space by offering easier access to highly in-demand courses, especially in support of Malaysia’s need to fill in the gap of IR 4.0. We aim to deliver more together, especially through this strategic partnership with MyCreative Ventures, in ensuring that the creative talents are marketable and knowledgeable in tech skills, in-line with the development of creative medium in this day and age.”
Zainariah Johari, Group Chief Executive Officer of MyCreative Ventures said: “We are honoured to be a strategic partner to airasia academy in the Bina Kerjaya Programme. As an organisation committed to supporting the creative industries in Malaysia, we understand the importance of equipping Malaysians with relevant skills to become a more diversified and sustainable creative workforce for the future. The creative industries in Malaysia are filled with immense talent and potential, and it is our responsibility to nurture and support the next generation of creative professionals. Collaborating with airasia academy allows us to leverage the strengths of both organisations in empowering Malaysians, and we are hopeful of the positive impacts that this collaboration will bring to the table.”
The collaboration between airasia academy and MyCreative Ventures is set to go beyond just the Bina Kerjaya Programme as both parties express their intent to explore future initiatives that align with their shared objectives to further promote self development.
airasia academy invites creative industry workers, stakeholders in the gig economy, and the media to join us in this exciting journey towards a more empowered and skilled workforce. For more information about our edutech initiatives and programs, please visit airasiaacademy.com