MetaGaia and Sanrio Hong Kong Collaborate to Launch Hello Kitty Seven Wonders with Real-World Activations at Hong Kong’s Citygate Outlets
HONG KONG SAR 23 June 2023 – MetaGaia, the first multi-platform metaverse with a ChatGPT-powered oracle and pet companions, has partnered with Sanrio Hong Kong, a lifestyle brand with pop icon Hello Kitty and other beloved characters, to bring new experiences to the metaverse. The partnership will introduce Hello Kitty Seven Wonders, a digital destination with Hello Kitty-themed digital items and activities in MetaGaia, giving fans a chance to build their own community and interact with their favorite characters in a new virtual world.
As the leading character of the 7 Wonders in MetaGaia, Ruler Hello Kitty radiates gorgeous and dreamy colors.
MetaGaia will release the Wonder Pass, by which Hello Kitty fans can become the Wonderers and explore the magnificent and fantastic Seven Wonders with Hello Kitty.
Sanrio and MetaGaia will host a Hello Kitty Seven Wonders pop-up event at Citygate Outlets, Hong Kong’s leading outlet mall from July 14 to August 31. Theevent, will feature exciting interactive augmented reality experiences that blend digital metaverse and in-person experiences using characters of Hello Kitty. Fans can enjoy multiple workshops and mini game, while earning souvenirs and gifts by completing in-app missions throughout the mall. Limited edition merchandise will also be available at the the pop-up store.
Advokate Group, the parent company of MetaGaia, has a proven track record of virtual spaces in the metaverse. MetaGaia is the first metaverse to offer AI-powered companions, AR games, socializing, brand shopping and digital asset purchasing, making it a unique and dynamic platform for users.
“We are thrilled to partner with Sanrio Hong Kong and bring the beloved characters of Hello Kitty and her friends into the world of MetaGaia,” said Gordon Kwok, CEO of MetaGaia, expressing his excitement about the partnership. “Our goal is to create a metaverse that offers endless possibilities for exploration and socialization, and we believe that the addition of Hello Kitty will enhance that experience for our users.”
Sanrio’s “One World, Connecting Smiles” philosophy has inspired the creation of quality products, services and activities that bring happiness and friendship to people of all ages for over 60 years. The partnership between Sanrio Hong Kong and MetaGaia is a natural extension of that philosophy, providing fans with a new and exciting way to connect with their favorite characters.
