rag & bone introduced its Fall/Winter 2020 collection with an audio-visual, immersive experience that brought together elements of design, technology and entertainment.
New York, February 7 2020 – rag & bone introduced its Fall/Winter 2020 collection with an audio-visual, immersive experience that brought together elements of design, technology and entertainment. Creating the unexpected is a core value at rag & bone, where creative minds challenge the perception of fashion shows in an ever-evolving digital world.
Celebrating the character of New York City, rag & bone returned to Skylight on Vesey, a former stock exchange trading floor in lower Manhattan, to unveil its latest collection.
The narrative of the Fall/Winter 2020 experience was born out of exploring the tensions between digital reality and the human interaction with technology.
An expansive wall functioned as a portal for the models as they debuted looks from the collection. Content produced in collaboration with digital artist collective Limelight was displayed across the screen through HD projectors. Limelight is known for creating unique projection mapping artworks and thematic light art experiences. The projections came to life through 3D mapped composites of the human form, as well as city and nature landscapes. The finale of the show featured a projection of archival rag & bone campaigns, distilling the analog nature of fashion into a digital journey.
A powerful musical arrangement by DJ Kris Bones echoed the experience of how reality, the human mind, and fashion collide in surprising ways. The show was supported by Affirm and live streamed globally on rag-bone.com, as well as the brand’s Instagram and YouTube channels.