Titoni of Switzerland – A Legend Created by Time
TITONI honours its remarkable journey as an independent, family-owned company with the creation of the T10 movement. The brand new mechanical self-winding calibre has initially been introduced into TITONI’s Line 1919. And to mark the company’s 100th anniversary, the new series has been launched back, taking its predestined place to tick at the heart of future watches under TITONI’s collections.
The current CEO, Daniel Schluep, who took over as head of the company in 1981, has echoed clear linkage to the family tradition of producing true quality time. The guiding principles of TITONI watch making and the corporate culture is marked by its family character and long-standing international partnerships. Like his father and grandfather before him, his name is synonymous with the high quality and the traditional watchmaking craft of TITONI.
Photo credit to The Socialisters Huey Hiew Social Media 福喜堂媒体与品牌管理
During the interview at its 100th year Anniversary at Istana Hotel Kuala Lumpur, Daniel Schluep who also represented the third generation of Titoni’s watch making, shared it’s philosophy. The recipes are focusing on high quality mechanical watches, classic style and affordable price range for the consumer. Despite changes and revolution in the history of watch making, Titoni has stayed true to its line, knowing it’s also a risk to be outdated. And with customer’s confidence in its brand name and the trust built through generation, they have achieved so much with its classic designs in the past 100 years.
The Titoni’s latest series, the Line 1919 is the embodiment of trust and confidence by its loyal customers. It’s a classical timepiece that remain true to the finest tradition of Swiss watchmaking.
The design of this series is inspired by purist minimalism, with use of box-shaped sapphire glass that exudes a slimmer and more refined look. It has bigger date window and partly faceted hour indexes for easy glancing over a business meeting or during spending time with loved ones. The sun-ray brushed dials come in three colour finishes: silver, anthracitic and navy blue.
In celebrating its 100th year anniversary, guest who have known the brand for generations proudly showed their classic Titoni pieces to friends. Inherited from fathers or grandfathers, it is a story that pleases the ear. A memory transcended through time, from one generation to another. A quality time that is trusted and symbolize strength and longevity. A Titoni watch is for generations to come!