With advertisers in Singapore spending SG$2.34 billion on digital ad spend in 2023, making up 59.7% of total ad spend nation-wide, the digital marketing industry is more competitive than ever.
This part-time programme is designed to equip individuals with the skills and knowledge needed to excel in the dynamic field of digital marketing, with a particular focus on leveraging the power of AI.
Empowering Individuals with Digital Marketing Skills for the Future
The programme is tailored to be suitable for everyone ranging from beginners with no digital marketing experience to mid-career switchers to working professionals.
It will help lower barriers of entry to those interested in pursuing a career in digital marketing through providing a strong foundational knowledge in consumer behaviour, market trends, and the effective utilisation of online channels and tools. The curriculum has been meticulously vetted and approved by First Page Digital, ensuring its relevance, applicability, and grounding in real-world marketing challenges.
The programme also includes a unique opportunity for graduates: an internship with First Page Digital with opportunities for full time employment conversions, providing invaluable hands-on experience at a leading digital marketing agency in Singapore. Graduates will also be awarded with Heicoders’ Digital Marketing Nanodegree, an industry-recognised certification.
Enabling Digital Marketers to Excel at the Challenges of Today
The “Performance-Driven Digital Marketing With AI” course is subsidised up to 70%, with the remaining course fee eligible for offset through SkillsFuture credits. Participants can also apply for the Heicoders Scholarship for 40% off course fees.
For more information and to register, please visit https://heicodersacademy.com/dm100-performance-driven-digital-marketing-with-ai-course/
