Content series is available across Warner Bros. Discovery platforms in Asia
HONG KONG SAR 24 July 2024 – Prudence Foundation, the community investment arm of Prudential plc in Asia and Africa, and Warner Bros. Discovery in Asia Pacific (WBD), are collaborating on a content series – Prudence Foundation x Decode by Discovery (“Decode with Prudence”) – to help educate audiences on the planet, human lives and their livelihood. Through fact-based storytelling, Decode with Prudence aims to provide informative, engaging content on current issues that inspire actions for a better and more resilient future. Decode with Prudence will kick-off the series by targetting two key topics around the climate crisis – heat and air pollution.
Climate change has led to increasing temperatures around the world. According to the World Meteorological Organization, 2023 is the warmest year on record[1]. With temperatures set to increase across the planet by 1.5°C by 2050[2], the number of people exposed to extreme heat is growing exponentially. Heat stress can result in death and exacerbate underlying illnesses such as cardiovascular disease and asthma[3].
Diana Guzman, Chief Sustainability Officer, Prudential plc, and Chair of the Prudence Foundation said, “Prudence Foundation is committed to building climate and health resilience, working with our partners to implement programmes that protect communities from the impacts of climate change. We’re pleased to collaborate with Warner Bros. Discovery and leverage on their ability to reach millions of households in Asia.”
“With Decode, we’re highlighting the importance of the individual and collective human action to address the climate crisis. We want to inspire people to action, using what they learned from the programme to keep themselves and their loved ones safe,” added Ms Guzman.
Tony Qiu, GM, Greater China & Southeast Asia, Warner Bros. Discovery, said: “WBD has a long history with environmentally focused storytelling, with stories that educate our audiences and inspire action. We are pleased to partner with the Prudence Foundation on this initiative to help drive increased awareness of key topics affecting our society.”
Global NGO Climate Resilience for All has come on board as a content partner for the topic of heat, to ensure accuracy of information related to the topic.
Kathy Baughman McLeod, CEO, Climate Resilience for All said, “One of the best ways to protect health and livelihoods from the impacts of heat is to build awareness, and campaigns like this are a great example of action communities everywhere can take.”
The content series is available on Warner Bros. Discovery’s Southeast Asia* and Taiwan TV channels and social media platforms, including Discovery Channel Southeast Asia, Discovery Channel Taiwan, TLC Southeast Asia, TLC Taiwan, and Discovery Channel Southeast Asia Facebook, Instagram and YouTube.
The series is also available on www.decodewithprudence.com where users can learn more about the topics featured.
*Singapore, Malaysia, Thailand, Philippines, Indonesia, Myanmar, Vietnam, Cambodia, as well as Hong Kong and Taiwan.
