AXA BetterMe Weekend returns

HONG KONG SAR 13 October 2023 – Riding on the World Mental Health Day in October, AXA Hong Kong and Macau (“AXA”) is thrilled to announce the return of AXA BetterMe Weekend, its iconic annual event for the third consecutive year on 28 to 29 October 2023 at AXA x WONDERLAND @West Kowloon Cultural District. Through an array of engaging activities, games, and workshops, the carnival aims to raise public awareness of physical and mental well-being and promote sustainable eco-friendly living. AXA BetterMe Weekend is a large-scale community event, completely free of charge, with no prior registration required. It will be opened from 12:30 PM to 7:30 PM, and complimentary shuttle buses will be provided to and from the Kowloon Station. We welcome all age groups and encourage everyone to become a BetterMe!

For the second consecutive year, AXA is hosting this outdoor carnival at the AXA x WONDERLAND. The event features three distinct Experience Zones: “Mind Health”, “Physical Health”, and “Wellness and ESG”, integrating elements of physical and mental well-being as well as green living. It offers a variety of free classes, games and workshops for individuals of all ages.

This year, AXA BetterMe Weekend will offer a number of new experiential activities for both adults and children to enjoy. For example, the “BetterMe Maze” embeds various checkpoints and mini-games, incorporating hidden elements related to the environmental, social, and corporate governance (ESG) concepts to enhance the understanding of living an eco-friendly life. “CHILL Run!” is a specially designed track for participants to engage in a low-carbon racing event which aims to promote low-carbon travel to the public. “Bouncy Castle” showcases an inflatable castle with cute nature-themed characters, which not only offers an educational opportunity but also a great engagement activity for participants to relax and have fun together.

Throughout the event, there will be live band/busking performance besides around 20 fun-filled activities with different themes such as yoga sessions, art creation, face painting, balloon arts, aromatherapy workshops, physical fitness activities, reaction games, handcraft markets, and plant pounding workshops. Through this series of games and workshops, AXA BetterMe Weekend aims to create a relaxed environment where participants can unwind from their daily stress and spend some leisurely yet quality time with family and friends, enjoying live music and exciting games.

In addition, participants will receive exclusive commemorative items, including the limited-edition AXA BetterMe Weekend lanyard set, and go around the event venue to win badges by completing specific tasks or answering simple questions. Furthermore, various activity booths will also be giving away generous gifts. With all these thoughtful line-ups, we expect to see a lot of happy faces over the 2-day event and to inject positivity to the participants.