Vietnam’s urbanization rate is expected to surpass 50% by 2025, and with over 50% of the population being millennials and Gen Z, the demand for co-living spaces in major cities like Ho Chi Minh City is set to rise. However, the market remains fragmented, and local operators face challenges, such as high vacancies, maintenance costs, and inconsistent service.
Keek Wen Khai, CEO & Co-founder of LiveIn, said: “Vietnam’s long-stay market remains highly fragmented, but we see great potential in driving sustainable growth through collaboration. By forming a strategic alliance with JinJoo Home, we aim to bring operators together, address their challenges, and elevate standards to deliver a better living experience for the next generation.”
Jason Wong, CEO & Founder of JinJoo Home, said: “We’re excited to join forces with LiveIn, a leading player in Southeast Asia. Our shared passion for improving young people’s living experience makes this alliance a natural fit. Together, we can combine our strengths and create a more dynamic and high-quality co-living market in Vietnam.”
The strategic alliance comes at a time when Vietnam’s residential real estate market is projected to reach USD 45.62 billion by 2029, with co-living playing a pivotal role. As many fragmented operators struggle to scale due to limited resources, LiveIn and JinJoo Home are focused on helping them seize this growth opportunity by combining LiveIn’s international standards with JinJoo Home’s extensive local expertise. LiveIn continually refines its product standards to address changing consumer preferences and ensure compliance with local regulatory requirements.
With 10,500 rooms across 200 buildings in 4 Southeast Asian countries, LiveIn brings its proven regional expertise in technology, operational management, and demand generation. Meanwhile, JinJoo Home’s deep local knowledge and strong presence in Ho Chi Minh City will help consolidate and support operators in adopting these best practices, tailored to meet the unique needs of the Vietnamese market.
The strategic alliance with JinJoo Home builds on LiveIn’s earlier strategic alliance with Hive, a regional leader in co-living renovations, to establish the LiveIn Global Renovation Division. Through this new division, LiveIn delivers thoughtfully designed homes that inspire growth and new experiences across all the markets it serves, including Malaysia, Thailand, Vietnam, and Indonesia. Both synergies further cement LiveIn’s position as a leading flexible housing provider in Southeast Asia. 
