A Community of Empowerment
The event went beyond selling wireless bras. Its purpose was to inspire women and unite a strong female community within Hong Kong, hence inviting panelists external to Comfelie to speak on the “Women 我們 Connect.” The speakers included breast cancer warrior Evgeniya Menassa, entrepreneur Teodora Lazarova, and dance artist Anisha Thai. They shared their stories of perseverance and determination in the fight against cancer, the entrepreneurial journey that breaks industry stereotypes, and the importance of embracing one’s cultural identity. This panel discussion received widespread acclaim and support from the media, brand friends, and the audience.
A Seamless Blend of Style and Wellness
Stepping into the pop-up, attendees were greeted with more than just displays of bras and yoga wear. They found themselves in an immersive world where innovation met the intention, from a guided body sculpture session led by Mar Munguia, a professional fitness coach, to a calming painting session hosted by Elissandro Fashion Academy.
By offering guests wireless wear made with over 43% spandex for unparalleled flexibility and certified by OEKO-TEX Standard 100 for safe, skin-friendly materials, Comfelie reinforced the message that comfort and confidence are reflected internally and externally.
Together for Breast Health
The partnership with Phenomenally Pink Breast Health Care Organisation added depth to the event by sponsoring breast checks and facilitating meaningful discussions about breast health. Attendees benefited from expert guidance, including tips on self-checks and regular screenings, with the highly knowledgeable Caroline Leung, Head Sonographer and Centre Manager at Sonoexpress.
Looking Ahead
As an international lingerie brand, Comfelie’s pop-up was more than a retail event—it was a call to action for women to demand better from their clothing, health care, and lives. With a vision to connect with over 50 million women globally, Comfelie continues to blend thoughtful design with purpose-driven initiatives.
