Adam Nathan, CEO of Blaze, Discusses the Challenges Small Businesses Face and How They are Using AI to Level the Playing Field
Adam Nathan, CEO of Blaze, Discusses the Challenges Small Businesses Face and How They are Using AI to Level the Playing Field
NEW YORK, Oct. 24, 2024 Small businesses are the backbone of the American economy, but they are often undervalued, underfunded, and face steep competition from big-box retailers and tech giants. As they fight for visibility and growth in today’s digital landscape, many are turning to AI as a powerful tool to stay competitive and scale effectively. Recently, Adam Nathan, CEO of Blaze, partnered with D S Simon Media on a nationwide satellite media tour to discuss how small businesses are using AI to help level the playing field.
Small businesses create two out of every three new jobs in the U.S. and employ nearly half of the country’s private workforce. However, many of them struggle to compete with larger corporations that have access to vast resources and advanced technologies.
According to the Small Business Administration, 20% of them close within the first year, 97% of websites receive no organic traffic, and a staggering 94% of ads fail to turn a profit. As we approach the busy holiday season, these businesses will face increased pressure to compete with big tech and big box stores for customers’ attention.
With limited resources, small business owners are finding that AI offers solutions for streamlining operations and automating tasks that would otherwise consume hours of their time. This includes everything from content creation to managing social media and customer outreach.
Resources like Blaze offer small businesses the tools they need to thrive. Since its inception, Blaze has saved small businesses an average of 10 hours per week, allowing them to generate and schedule an entire month’s worth of content in minutes. With Blaze, AI is simple and easy to use, fast, and highly effective.
By using AI, small businesses can increase their visibility, engage with their audience more effectively, and focus on growth rather than day-to-day administrative tasks. Unlike large corporations that often use AI to cut costs or downsize, small businesses are leveraging AI to drive growth.
And with the holiday season coming up, including Black Friday – the Super Bowl of e-commerce – Blaze has created the Black Friday for Procrastinators Toolkit, which includes visual templates to help businesses get ready for the biggest shopping weekend of the year.
