Commitment to Safety Through AI-Driven Technology
At the heart of Sin Chew’s safety culture is its proactive approach to adopting cutting-edge technology. Sin Chew has implemented an AI-enabled safe driving management system across its entire fleet to further reinforce its strong safety protocols. This cutting-edge technology features advanced dash cams that monitor driver behaviour in real-time, 24/7. Using machine learning and facial recognition, the system detects critical events such as hard braking, speeding, distracted driving, and signs of fatigue. When risky behaviour is identified, it provides immediate visual and audio alerts, enabling prompt corrective actions.
Additionally, a hands-free communication feature facilitates seamless interaction between drivers and controllers, minimising distractions and enhancing road safety. This comprehensive approach has significantly reduced incidents, with Sin Chew reporting an 80% decrease in potential causes, particularly those related to distracted driving.
Fostering a Proactive Safety Culture
Sin Chew’s dedication to safety goes beyond compliance; it’s a core value that drives every decision.
By implementing this system, it reflects Sin Chew’s dedication to enhancing driver safety, ensuring compliance with stringent regulations, and fostering a proactive safety culture. The detailed reports generated by the technology provide valuable insights into driving patterns, allowing the company to implement targeted safety initiatives. These efforts have improved driver safety and led to substantial cost savings by reducing repair costs, lowering insurance premiums, and minimising operational downtime.
The decision to adopt such technology led to Sin Chew Woodpaq’s recognition at the WSH Tech Awards 2024, a testament to its leading position in workplace safety performance in the logistics industry and its unwavering commitment to fostering a culture of safety.
Long Term Commitment to Safety
Winning the WSH Tech Award is just one milestone in Sin Chew’s long-term safety journey. The company is committed to continually improving its safety measures by continuously enhancing protocols, training programs, and investing in state-of-the-art safety equipment. Comprehensive wellness initiatives are also in the pipeline to ensure the holistic well-being of all employees.
As Kumaran, General Manager (Operations and Safety) at Sin Chew Woodpaq, shared, “Our dedication to safety drives us to continuously improve our practices and technologies. These efforts are aimed at creating an even safer and more secure environment for all our employees.”
