New data shows choosing a red paint colour is on the rise amongst Canadians–where nostalgic flair meets undeniable elegance
RUMORS (MQ1-15)
Behr Paint Company Announces 2025 Colour of the Year, “Rumors”
TORONTO, Aug. 21, 2024 – Today, Behr Paint Company announces its highly anticipated 2025 Colour of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful colour moments. In fact, about 69% of Canadians say they would consider painting a room or wall a shade of red, and Rumors is the perfect choice with its unique balance of warmth and vitality.
“We’re seeing people embrace colour like never before,” said Erika Woelfel, Vice President of Colour and Creative Services at Behr Paint Company. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”
New research1 conducted by Behr Paint reveals:
- Almost three quarters (69%) of Canadians say they would consider painting a room or a wall a shade of red, with accent walls, bedrooms, and front doors at the top of their wish lists.
- Canadians recognize the positive impact red can have on their home and agree it creates a bold yet cohesive style:
- Homes with red front doors stand out from others (86%)
- A small pop of red in a room catches their attention (84%)
- A pop of red can make a space feel more elegant and cohesive (68%)
- A majority of Canadians feel energized by the use of the colour red in home design (56%)
- Almost half of Canadians agree that Rumors in the home gives them the vibe of a high-end hotel (48%) and reminds them of a luxurious hospitality space (48%)
“Our Colour of the Year empowers consumers to use colour with confidence,” said Andy Lopez, Senior Vice President, Head of Marketing at Behr Paint. “Rumors is undoubtedly a colour that inspires creativity while being versatile enough to transform a space through large and small projects.”
From eye-catching curb appeal on a front door to a dramatic four-wall drench in a bedroom, Rumors is a universal colour that transcends design styles and embraces self-expression.
The rich allure of Rumors is part of the BEHR 2025 Colour Trends Palette, an annual selection of forward-looking colours, ranging from tantalizing warm tones to cooler stunning shades to simplify the colour selection process for DIYers, designers and paint professionals. Through comprehensive research and trend analysis across the globe within a variety of lifestyle influences, these hues create a connected colour story that transcends every design style.
To celebrate the 2025 Colour of the Year, Behr Paint is hosting a sweepstakes on Instagram and TikTok starting August 21st. One winner will receive $10,000 USD to help them make a statement in their home using Rumors. Follow @behrpaint on Instagram and @behr on TikTok to learn more about how to enter. Terms and conditions apply. For official rules, visit: behr.com/2025cotysweepstakes.
Rumors is available in top-rated, one-coat hide guaranteed* BEHR DYNASTY® and BEHR MARQUEE®, as well as BEHR ULTRA® and BEHR PREMIUM PLUS®, exclusively at The Home Depot Canada stores nationwide and online. To learn more about Rumors and explore the 2025 Colour Trends Palette, visit behr.ca/2025coty.
*Valid only when tinted to colours from the BEHR DYNASTY® & BEHR MARQUEE® Interior One-Coat Hide Colour Collection.
