Award-winning agency helps Suneera Madhani and Sal Rehmetullah with latest venture after a successful partnership with Fattmerchant and Stax
ORLANDO, Fla., July 23, 2024 – Uproar PR, a global, award-winning public relations agency providing media relations, thought leadership, digital and influencer services, today announces that it has been chosen as the agency of record for fintech startup, Worth, an Orlando-based, AI-powered credit underwriting and risk management platform for small and medium-sized businesses and financial institutions.
The startup was recently launched by former Stax Payments co-founders and seasoned entrepreneurs, Suneera Madhani and Sal Rehmetullah, to improve how growing businesses secure financing.
Uproar has worked with the sibling founders since 2014, when Madhani initially approached the agency with payments platform, Fattmerchant, before it became the well-known unicorn startup, Stax. Throughout the partnership, Uproar leveraged its media relations expertise and relationships with national media, alongside targeted thought leadership, to spread brand awareness and swiftly position the company as the leading payments merchant nationwide.
Through a strategic PR and thought leadership campaign, Uproar secured Fattmerchant a spot on the Forbes Fintech 50 list and worked with U.S. News & World Report to name Fattmerchant the Best Credit Card Processor and Best for Higher-Volume Businesses. On the thought leadership side, Madhani is now a household name and trailblazing female CEO. Uproar utilized her founding story and business acumen to land her feature stories in Inc., CNBC and Forbes, in addition to securing her opportunities to write for Fortune and Entrepreneur. The team’s work also had her named the “Most Influential Woman in Payments” by ISO & Agent.
“We couldn’t be more excited to be working with Suneera and Sal again on this new exciting launch,” said Mike Harris, CMO of Uproar PR. “Worth is going to change the way.”
After scaling Stax to unicorn status, Madhani and Rehmetullah set out to develop a technology that could provide standardized business credit scores after seeing how aspiring entrepreneurs struggled to secure loans based on their personal credit scores. This business credit score, referred to as a ‘WorthScore,’ is backed by thousands of data points gathered in real-time to provide lenders with a more accurate and holistic view into the financial health of the business, significantly mitigating risk and human bias. The patent-pending platform is already backed by an eight-figure pre-seed fundraising round, including some of Stax’s original investors in Orlando, and is poised to fundamentally alter the financial credit system.
“I had the pleasure of working with Uproar personally for years, and when it came time to launch my second company, choosing Mike and his team was a no-brainer. Their understanding of our vision and dedication to our success make them the perfect collaborative partner,” said Madhani, co-founder and CEO of Worth.
Uproar is currently ramping up to officially launch Worth Score.
