The eight-week, online camp celebrates an Atari summer tradition with games and activities
NEW YORK, July 11, 2024 – Atari® — one of the world’s most iconic consumer brands and interactive entertainment producers — today announced open enrollment for Atari Summer Camp, an eight week online celebration of retro gaming and everything 1980s. Anyone can join during the camp season by signing up at atari.com.
Partner events and virtual field trips will be announced over the course of the four, two week sessions including special activations with Codecademy, Coinbase, Nifty Island, Rollercoaster Tycoon and more.
Participants will log into a personalized Atari Club page and gain access to a Camp portal modeled after an Atari ST desktop that is hosted by an AI camp director. Programming will take place in Discord, social media, and several immersive partner platforms.
A mix of virtual and IRL (in-real-life) activities will be revealed over the 8-week camp, including high-score competitions, scavenger hunts, creative projects, trivia and special apparel and accessory drops.
“The community response to last year’s Atari Summer Camp inspired us to create a more robust experience this year,” said Tyler Drewitz, Director of Atari Club. “Summer Camp is a great way to celebrate Atari’s unique history with our community.”
The Atari Summer Camp is inspired by the Atari-operated computer camps for aspiring programmers that ran in the 1980s. The camps blended a comprehensive computer education and programming curriculum with a more traditional camp experience including social activities, sports, swimming, music and arts.
“We are excited to have so many partners participating in Atari Summer Camp this year,” said Wade Rosen, Chairman and CEO of Atari. “Summer Camp is a fun way for our growing family of brands and our partners to engage with fans.”
A full press kit with logos, merchandise photos, and artwork is available here: https://uberstrategist.link/Atari-Summer-Camp-2024-pkit.
Stay tuned for more Atari Summer Camp updates and Atari Club events by joining the community on Discord and following on X (Twitter).
