Recurring revenue business model in high-growth wellness sector positions brand for franchise expansion
Premier Self-Care and Wellness Services
Advanced Technology. Advanced Results.®
ANN ARBOR, Mich., July 10, 2024 – Franworth, an incubator of emerging franchise brands, announces its investment and partnership with Degree Wellness, a female-founded and led self-care franchise. Filling a key void in this in-demand, high-growth market, Degree Wellness offers solutions that leverage heat, cold, light, and advanced nutrients to enhance physical and mental health. In each Degree Wellness studio, these services are conveniently offered in an unintimidating, trusted space, featuring touches of luxury at every turn.
With four locations in Jacksonville, Fla., the partnership aims to bring Degree Wellness to communities nationwide using a franchising model. Their cutting-edge wellness services include cryotherapy, infrared sauna, cold plunge, contrast therapy, red light therapy, IV drips, boosters, and more. These solutions provide many benefits, helping customers increase energy, relieve pain and inflammation, detox properly, boost metabolism, and stay young.
Franworth partner and future NFL Hall of Famer, Drew Brees, shares his excitement about the new partnership, “During my football career, proper recovery was essential to maintaining peak performance. Even now, I rely on a variety of wellness services to keep my body and brain in top shape. I believe Degree Wellness offers innovative treatments that are incredibly beneficial for overall health, and I’m thrilled to be part of making these services accessible to more people.”
The Franworth partnership brings over 450 years of franchising experience, group purchasing power, and extensive operational support to Degree Wellness franchisees, so they are well-equipped to scale into new markets.
John Rotche, Franworth’s Founder and CEO, highlights his enthusiasm for the new partnership, stating, “Degree Wellness is in the top 1% of emerging concepts and positioned for exceptional growth. Leveraging the founding team’s deep knowledge in the boutique wellness industry, our focus at Franworth is prioritizing franchisees as we expand, offering excellent until-level economics, and a female-centric ‘just right’ approach to recovery and self-care. Degree Wellness provides a wide variety of services compared to single-mode franchises, with less complexity than other costly alternatives in the wellness space.”
To fuel their efforts further, Franworth has joined forces with Franchise FastLane, a franchise sales organization, to manage Degree Wellness’ candidate vetting and confirmation processes. Degree Wellness is the first and only brand to partner with both Franworth and Franchise FastLane to propel growth and support franchise expansion.
“Self-care has become such an important part of my own personal routine, that when we decided to expand, I knew we had to do it right – for our customers, our team, and our franchise partners,” said Amanda Watts Lightcap, President of Degree Wellness. “We have made significant investments to do so, and I’m thrilled to be partnered with the absolute best in the business. Franworth and Franchise FastLane’s track records are second to none. My team and I are honored to be on this journey with them.”
