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Rectitude Announces Opening Of New Strategic Branch In 498 And 500 Geylang Road, Singapore


SINGAPORE, July 10 2024 (Bernama) — Rectitude Holdings Ltd (the “Company” or “Rectitude”), a Singapore-based provider of safety equipment and related industrial products, today announced the opening of a new branch at 498 and 500 Geylang Road, Singapore. This strategic expansion aims to strengthen the Company’s local presence, improve accessibility to products in high-demand categories, and solidify its position as a leading provider of safety and industrial solutions in the region.

The new branch officially opened during the Company’s recent initial public offering and has been ramping up its operations since. The branch covers a total area of approximately 300 square meters (3,200 square feet) and stocks high-demand products that local businesses and institutions require to ensure consistent facility uptime and enhanced worker safety.

Located only 15 minutes from the Central Business District, the Geylang branch is strategically located close to key customer workplaces. It is also easily accessible via Nicoll Highway and Geylang/Kallang Road, ensuring access from all directions in Singapore and allowing expedited delivery capabilities. Guaranteed availability of products in multiple categories will make it easy and convenient for customers to get the right solution when they need it.

“The opening of our new Geylang branch and its strategic location selection aligns with Rectitude’s long-term strategy of expanding our presence across Singapore to enhance our accessibility and better serve our customers,” said Jian Zhang, Chairman, Chief Executive Officer, and Executive Director at Rectitude. “This branch will be led by Mr. Lim Vui Fung and Mr. Huang Dong who are both exceptional leaders and will be focused on continuing to grow our market share in Singapore. We believe this new branch will help meet our growing business needs and demonstrate our commitment to providing our customers with a variety of safety equipment and related industrial products they need in an extremely timely manner. As local businesses grow in Singapore, they need suppliers like Rectitude that they can rely on to provide them with a broad range of quality products when and where needed.”

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