The first Customer-Led Marketing Platform’s growth in the Americas fueled by strategic moves and innovative product enhancements
Optimove’s new Manhattan offices
NEW YORK, June 30, 2024 – Optimove, the first Customer-Led Marketing Platform, has relocated to new, larger offices in Manhattan to accommodate its rapid growth. This expansion has been driven by recent strategic moves in the U.S. and significant product announcements to better serve its growing client base of leading global consumer brands.
Driving the growth, as noted in Optimove’s letter to stakeholders, was the 2023 shift by marketers from rules-based marketing to AI-mapped journeys, an approach Optimove has championed since its founding in 2012. Optimove recognized early on that consumers experience a mix of rational, emotional, analytical, and illogical phases in their purchase journey. With AI-mapped journeys, marketers deploy various strategies, and AI selects the most appropriate marketing action for each customer based on eligibility and available options.
Optimove remains ahead of the curve on Customer-Led Marketing. Gartner highlighted that Customer-Led Marketing is becoming the predominant method. In its report, 5 Trends Transforming Multichannel Marketing Hubs, Gartner predicts that by 2026, 80% of multichannel marketing hub buyers will use generative AI for journey orchestration, personalization, analytics, and prescriptive operations.
Other key milestones leading to the expansion were the following:
- Appointment of Shai Frank as Senior Vice President Product and General Manager, Americas, in October 2023
- Appointment of Eddie Patzsch as VP of Revenue for Growth Verticals in March 2024
- Positioned the highest in execution and furthest in vision among Challengers in Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs. In Gartner’s companion report, Optimove was ranked #1 for Multichannel Marketing Journey Orchestration
- Release of OptiGenie, a comprehensive AI-powered suite embedded in Optimove announced in November 2023. AI is not new to Optimove, as it was the first Customer-Led Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with Optibot, starting in 2016. Plus, OptiGenie advancements including expanded Generative AI Insights, Self-Optimizing Streams, and OptiLive (enabling AI-based real-time, personalized messaging)
- Unprecedented growth of Optimove’s partner network
- Continuous growth of its operations in LATAM following the opening of a new office in Brazil
Providing industry-specific and use-case solutions for hundreds of leading consumer brands, Optimove is the first Customer-Led Marketing Platform, and the and the #1 CRM Marketing Solution used by iGaming operators. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
According to Shai Frank, Senior Vice President of Product and General Manager, Americas, “Our continued growth in the Americas is further proof of the transformation taking place in the market, going from product-led marketing to customer-led marketing. Our new offices and growing team in the region will enable us to continue to provide the unparalleled support for the foreseeable future.” 
