HONG KONG SAR 26 June 2024 – Generali Hong Kong’s marketing and communications team has been named the winner of the Marketing Team of the Year – Silver Stevie® Award at the 2024 Asia-Pacific Stevie® Awards. This prestigious recognition highlights the exceptional creativity and innovation of Generali Hong Kong’s marketing and communications team in driving impactful marketing strategies. Last year, Generali Hong Kong launched its first region-wide advertising campaign, during which its emblematic winged lion, symbolizing strength and community protection, stood out. The team has distinguished itself through unique, creative and a strategic cross-media marketing approach.
Ms. Ady Law, Chief Distribution and Marketing Officer of Generali Hong Kong, said, “We are honored to receive this award, which is a testament to the innovative spirit of our marketing team. This achievement motivates us to continue pushing the boundaries of marketing excellence.”
The Asia-Pacific Stevie® Awards are an international business awards competition open to all organizations in the 29 markets of the Asia-Pacific region. The focus of the awards is on recognizing innovation in all its forms. Widely regarded as the world’s premier business awards, the Stevie® Awards have been honoring achievements in the workplace for over 22 years and receive over 12,000 entries annually from organizations worldwide.