EsportsLifestyle, Fashion & WellnessLNA WorldMedia OutReach Newswire

The Manila Times Partners with Cedara, becomes first APAC publisher to apply standardized measurement of media emissions


MANILA, PHILIPPINES  4 June 2024 – THE Manila Times (TMT), in collaboration with Cedara, the Carbon Intelligence Platform, has announced a pioneering initiative to comprehensively measure advertising carbon emissions, becoming the first publisher in the Asia-Pacific (APAC) region to undertake such an endeavor.

TMT will tap Cedara, the leader in mapping emissions across the media supply chain, to leverage its cutting-edge software platform and data-driven approach to measure and reduce its carbon footprint according to industry standards.

TMT is starting with measurement of its digital media, with an eye towards expanding this initiative to its print business and ultimately examining holistic organizational emissions.

Already a leading proponent of sustainability with its expansive editorial coverage of the environment and climate change, TMT also hosts an annual conference on the topic, The Business Forum on Sustainability.

“We are thrilled to partner with Cedara in our mission to lead the way as the first publisher in our geographic region to measure advertising carbon emissions,” said Dante Ang II, chairman and chief executive officer of The Manila Times. “By harnessing Cedara‘s expertise and leading technology, we are taking proactive steps towards environmental sustainability and reinforcing our commitment to corporate social responsibility.”

“We are delighted to collaborate with The Manila Times in their pioneering initiative to measure advertising carbon emissions,” said Eric Shih, chief operating officer of Cedara. “At Cedara, we are committed to partnering with media organizations that prioritize sustainability and environmental impact. Together with The Manila Times, we are proud to drive positive change in the APAC market and contribute to a greener, more sustainable future.”


Related Articles

BusinessEvent & ExhibitionFinanceGlobe NewswireLNA World

Mountain America Credit Union Returns as Top Sponsor of 2024 Utah Air Show

Anticipated crowd of 600,000 to attend, with the world-famous U.S. Air Force...

ESGLNA WorldMedia OutReach Newswire

SCG Introduces 3 Innovations Making Low-Carbon Society “Possible”

BANGKOK, THAILAND 20 June 2024 – As the world is shifting from...

Food & BeverageLifestyle, Fashion & WellnessLNA WorldMedia OutReach Newswire

Teppanyaki Shou Grand Opening at Raffles at Galaxy Macau

Teppanyaki dining at its finest presented by an experienced artisan team MACAU...

BusinessEconomy & FinanceLNA WorldMedia OutReach Newswire

KGI Asia: 2024 Mid-Year Global Market Outlook Target in Sight

HONG KONG SAR 20 June 2024 – Today, KGI Asia has released its...