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Henkel Malaysia collaborates with Project Hope Welfare Association to Empower Communities Through Baking Workshops

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Creating opportunities for underserved communities in Malaysia

KUALA LUMPUR, MALAYSIA  29 May 2024 – With support from Henkel Malaysia, Project Hope Welfare Association held an eight-week ‘EZY Baking Workshop’ from March to May this year. The workshop equipped eight single parents and individuals from lower-income backgrounds with baking knowledge and assistance to start their own home-based baking business, aiming to foster self-reliance and economic empowerment within the community.

Ms. Lai Leen, Chairperson of Project Hope Welfare Association (center left), presents the certificate of appreciation to Ms. Teoh Tsu-Shien, President of Henkel Malaysia (center right).
Ms. Lai Leen, Chairperson of Project Hope Welfare Association (center left), presents the certificate of appreciation to Ms. Teoh Tsu-Shien, President of Henkel Malaysia (center right).

“We were inspired by the enthusiasm of the participants and their aspirations to build a brighter future for themselves,” said Teoh Tsu-Shien, President of Henkel Malaysia. “We hope that this initiative will bring a meaningful difference to their lives and support their ability to achieve economic independence.”

Active discussion and learning during the EZY Baking Workshop.
Active discussion and learning during the EZY Baking Workshop.

Supported by Henkel’s ‘Make an Impact on Tomorrow’ initiative, approximately RM45,000 was donated to cover ingredients, machinery, facility improvements, and compensation for the workshops throughout the year, and to provide start-up assistance to participants including electric ovens, electric mixers, and laptops.

Lai Leen, Chairperson of Project Hope Welfare Association said, “We would like to thank Henkel for their sponsorship, enabling Project Hope to continue community-empowering programs to achieve self-sustainability for those in need.”

Henkel Malaysia is also presently collaborating with Project Hope Welfare Association on a computer literacy program for children of low-income families and Myanmar refugees, as part of ongoing efforts to support community development and empowerment.

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