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APTIM-Administered Energy Efficiency Programs Marketing Earns Eight Creative Awards for Impact and Engagement


Baton Rouge, LA, May 15, 2024 – Three APTIM-administered energy efficiency programs received a total of eight honors from the Hermes Creative Awards, celebrating the impact and creativity of efforts to foster energy conservation across the US. APTIM, an environmental and resilience solutions company, develops the programs’ award-winning marketing and advertising campaigns to engage utilities, residents, industries, and government entities in Louisiana and Wisconsin.

In the educational categories, FOCUS ON ENERGY® (Focus), received a Gold Hermes for  “A Day in the Life of an Energy Advisor – Mercury Marine” and an honorable mention for “Energy Vampire Hunter.”

“Educating Wisconsin residents and businesses about energy efficiency and renewable energy is the most important part of our work,” said APTIM Managing Director of Focus Lisa Stefanik. “We want Wisconsin businesses to know they can work with a dedicated Energy Advisor—at zero cost—on projects from start to finish and share new energy- and money-saving ideas every year. And that is on top of the Focus on Energy incentives!”

Another APTIM-administered program, Entergy Solutions Louisiana, earned two Gold honors for their innovative Small Business Television ad and Early Bird Bonus campaigns, as well as an honorable mention for the design and development of a program collateral flipbook. The Energy Smart Entergy New Orleans program received two platinum honors for its Public Awareness and Small Business Energy Assessment campaigns, plus a gold honor for its Peak Time Rebate campaign.

“Winning multiple Hermes Creative Awards for our work with Entergy Solutions Louisiana and Energy Smart is a testament to the dedication and talent of our team,” said APTIM Senior Vice President of Environmental & Energy Solutions Greg Coffman. “These innovative, impactful campaigns deliver on our commitment to promote energy efficiency and sustainability to customers across Louisiana, especially in rural and underprivileged communities.”

The awards recognize APTIM’s excellence in energy efficiency through effective community engagement on a global scale. In 2023, these same energy efficiency programs received a total of eight Hermes Creative Awards, demonstrating APTIM’s consistent delivery of industry-leading innovation to clients year after year.

Hermes Creative Awards is sponsored by the Association of Marketing and Communication Professionals. The organization assesses submissions from over 200 content categories, including creative electronic media, social media, interactive media, and audio campaigns. This year, over 6,500 entries were submitted by applicants throughout the US, Canada, and other countries. The full list of Platinum and Gold winners can be found here.


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