Refreshing the Brand to Tap into Chow Tai Fook Enterprises’ Extensive Resources Consistently Committed to Creating Value Beyond Insurance
HONG KONG SAR 29 April 2024 – FTLife Insurance Company Limited (“FTLife”) announced today that it will change its company name to Chow Tai Fook Life Insurance Company Limited (“CTF Life”) and launch the new brand in the third quarter of this year, strengthening FTLife’s collaboration with the diverse conglomerate of Chow Tai Fook Enterprises Limited (“the Group”). With the new brand, FTLife will further leverage the Group’s robust financial strength and strategic investments across the globe. With its unique positioning, FTLife is committed to creating value beyond insurance for customers and their loved ones by navigating life’s journey with personalised planning solutions, lifelong protection and diverse lifestyle experiences.
Man Kit Ip, Chief Executive Officer of FTLife, said: “The Group is a trusted and highly recognised brand with strong financial standing. The upcoming name change to FTLife signifies the close association with the ‘Chow Tai Fook’ brand, further bolstering customer confidence and solidifying our reliable brand image. With the launch of the new brand in the third quarter, we aspire to harness our refreshed corporate identity to open up more strategic collaboration opportunities within and beyond the Group. This move is set to create more opportunities for our Life Artisans, business partners, and the Group as a whole, as well as unlock greater potential for development, fuel business growth, and offer more quality products to serve diverse customers while continuously creating value beyond insurance.”
FTLife’s business operations remain consistent. The forthcoming name change and brand elevation will not affect the collaboration model with business partners and day-to-day management and operation of existing policies, including protection, benefits, fees and returns. FTLife will gradually roll out brand refresh promotions and will announce the details of the new trademark and brand story in due time.
