SINGAPORE 19 April 2024 – Petite Fleur, a renowned florist in Singapore known for its exquisite arrangements and commitment to spreading joy through flowers, proudly announces the expansion of its operations with the launch of Petite Fleur Indonesia. This new venture of bringing Petite Fleur to a new market was motivated by a desire to share their unique floral arrangements with a broader audience with a love of fresh blooms.
“We are thrilled to extend our presence into Indonesia, bringing our passion for floral artistry to a new audience,” said Patricia Tanuwijaya, Founder and CEO of Petite Fleur. “With our carefully curated offerings and commitment to customer satisfaction, we look forward to forging lasting connections and creating memorable experiences for customers across borders.”
Market opportunity and strategy
Petite Fleur’s decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta. Petite Fleur is capitalising on the city’s vibrant atmosphere, dynamic lifestyle, and fertile ground for growth with a comprehensive market entry strategy that includes establishing a robust logistics network to ensure swift deliveries across Jakarta and its surroundings.
Curated floral offerings
Understanding the importance of cultural nuances and local preferences, Petite Fleur Indonesia takes a bespoke approach to its product offerings to delight customers. Rather than replicating its entire Singapore collection, the company’s founder personally handpicked popular floral varieties to be featured on the new website, ensuring a customised experience for Indonesian customers.
Special promotions
To commemorate the occasion, Petite Fleur Indonesia is rolling out a special promotion, offering a 15% discount to first-time buyers (Enter code “PFID15OFF” during checkout). This initiative not only extends the reach of the company’s floral offerings but also fosters a sense of celebration among its clients
Long-term vision
Petite Fleur Indonesia is committed to becoming the leading florist in the vast Asia Pacific region, driven by its core mission of creating timeless memories and spreading joy. Through meticulous attention to quality, innovation, and customer satisfaction, the company strives to set new standards of excellence in the global floral industry, and to forge lasting connections with discerning customers on an international scale.
In pursuit of this vision, Petite Fleur Indonesia actively seeks new partnerships and collaborations with strong local brands in Indonesia. Through these tie-ups, Petite Fleur aims to build brand awareness, foster trust, and strengthen brand affinity among Indonesian consumers, further solidifying its position as the preferred choice for premium floral services.
