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Amidst growing competition in Southeast Asia’s e-commerce landscape, emerges as a game-changer for brands seeking innovative loyalty solutions.

KUALA LUMPUR, MALAYSIA 25 March 2024 – In a time where customer loyalty is the battleground for brands across Southeast Asia, introduces a transformative approach to loyalty and rewards programs. Spearheaded by a seasoned collective of e-commerce and digital marketing experts, this platform aims to innovate upon the worn-out strategies of customer engagement and retention.
With its launch, has positioned itself as an innovator in the retention marketing industry. By offering a wide variety of unique products, the platform caters to brands looking to elevate their customer rewards schemes beyond conventional boundaries. From personalised digital offerings to exclusive campaigns, enables brands to engage their customers in more meaningful and impactful ways.
The essence of lies in its unique ability to serve as an external rewards program for brands. This not only allows businesses to offer special rewards to their loyal customers without significant investments in technology but also simplifies the process of creating and managing brand-exclusive digital campaigns. The platform’s versatility and user-friendliness make it an ideal partner for brands aiming to stand out in a crowded marketplace.
By adopting a hybrid direct-to-consumer (DTC) sales model in its initial phase, showcases its commitment to building a strong community connection. This approach ensures that the platform remains agile, capable of swiftly adapting to changing market trends and consumer preferences. It underscores’s dedication to innovation, quality, and customer satisfaction, setting new standards in the e-commerce loyalty space.
“A key objective for us at is to create a symbiotic environment where brands can effortlessly reward their loyal customers, thereby strengthening bonds and enhancing overall brand loyalty,” Thomas Leong, CEO and spokesperson for the Buy996 team remarked.
“Our platform’s flexibility and focus on digital innovation enable us to offer unique shopping and rewards experiences that benefit both brands and their customers,” he added.
As the loyalty market in Southeast Asia continues to expand, is strategically equipped to lead this growth, offering a pioneering solution that addresses the evolving needs of brands and consumers alike. With a vision to become the preferred partner for brands seeking to innovate their loyalty programs, is not just an e-commerce platform but a comprehensive loyalty ecosystem.
Discover how can transform your brand’s approach to customer loyalty and rewards. Explore the platform and start creating more meaningful connections with your customers today. Visit for more details.


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