Business @ MY LNA Events & Exibitions @ My LNA Food & Beverage @ My LNA Highlights My LNA English

Malaysia Business Group’s Participation in Thaifex-Anuga Asia 2024

ByE NEWSMarch 22, 20243 Mins read617

As the second largest economy in Southeast Asia, Thailand offers numerous business opportunities for the Malaysia Business Group (MBG). Our consistent participation at ThaifexAnuga Asia has delivered significant results, proving its effectiveness in facilitating entry into the Thailand market and beyond.

Thaifex-Anuga Asia is the largest food and beverage trade show in Southeast Asia, featuring the latest food technologies and innovations in the food and beverage industry. The event serves as a platform for exhibitors to showcase their innovative products to a targeted global audience of industry leaders, buyers, and decision-makers. The success and influence of the event has attracted experts, buyers and distributors from the USA, Europe, South East Asia and Oceania continents.

Ambassador of Malaysia to the Kingdom of Thailand, H.E. Datuk Jojie Samuel who is expected to officiate MBG Pavilion said, “This event is a significant step towards expanding our market and fostering international partnerships. Thailand’s vibrant and expanding market offers vast opportunities for Malaysian companies. Events like Thaifex-Anuga Asia are instrumental in facilitating these important trade connections.”

Several companies from MBG will be showcasing and launching their Malaysian-made products at Thaifex-Anuga Asia. For instance, Dondang Sayang Foods Sdn Bhd, who produces traditional and homemade Malaysian Chee Cheong Fun, will be launching their Dim Sum Cheong Fun Series and Plant-based Dim Sum Cheong Fun series. AFB Commerce Trading Sdn Bhd will also be introducing their Instant Noodle Malaysian Delight Series in lontong flavour, a popular Malaysian dish traditionally served during festivals and special occasions. Additionally, Morning Arch Sdn Bhd, a healthy food manufacturer, will be showcasing their Red Curry Beetroot Quinoa Spaghetti, made with a delicate blend of “rempah” spices for added fragrance.

Grand Target Sdn Bhd and Pagoda Foods (Malaysia) Sdn Bhd are Malaysia’s leading nut manufacturers based in Perak, Malaysia. Grand Target Sdn Bhd will be launching their Thumbs coated peanut in garlic, BBQ, teriyaki and seaweed flavours. Meanwhile, Pagoda Foods (Malaysia) Sdn Bhd will be featuring the Pagoda Delight Nuts and Pagoda Minipack Nuts and Seeds, which includes a wide variety of nuts such as peanuts, cashews, almonds and more. All
products by MBG members are certified Halal Jakim and many of the members have also attained the basic international food safety certifications such as ISO9001, GMP, HACCP and MeSTI.

Mohamed Hafiz Md Shariff, MATRADE Trade Commissioner in Bangkok said, “We are expecting a notably larger participation from MBG as well as other exporters. Thaifex-Anuga Asia offers an excellent platform not only to meet buyers from Thailand but also to engage with those converging from all over the world. This is a unique opportunity for Malaysian businesses to showcase their products on a global stage, understand market trends, and establish valuable international partnerships.”

This year, a total of twenty-seven companies from MBG will be participating in Thaifex-Anuga Asia 2024 under MBG’s pavilion, strategically located at Hall 8, booth 8-Z01 to 8-Y30 – making it the biggest participation and formation of MBG’s booth pavilion. Through the facilitation support provided by MATRADE Bangkok and diverse business networks, the export conglomerate anticipates securing transactions exceeding MYR 13 million from the 5-day international food trade exhibition. The 2024 edition of the show will be held from 28 May to 1 June at Impact Muang Thong Thani Bangkok, Thailand.

Malaysia Business Group Pavilion (Hall 8)