HKT launches premium lifestyle brand “1O1O HOME” Redefining the top-notch home broadband experience

HONG KONG SAR 24 January 2024 – HKT (SEHK: 6823) – HKT is launching its all-new service brand, 1O1O HOME, to offer a series of premium services in line with 1O1O’s superb quality and elevate customers’ lifestyle enjoyment while fully leveraging its quad-play edge to redefine the top-notch home experience.1O1O HOME presents a one-stop smart-living and network solution, combining HKT’s optic-fibre broadband and high-speed 5G mobile network technology with different smart-living appliances for an all-round enhancement of the home experience. In addition, 1O1O HOME features a range of personalised services as well as exciting offers and experiences to provide outstanding lifestyle enjoyment for our customers both indoors and out.

1O1O HOME’s superb services¹ include:

• Onsite technical consultation within 24 hours: Priority onsite technical support for various home network, pay TV, and fixed-line telephone issues
• 24-Hour priority service hotline: Dedicated representatives to address home connectivity issues
• Dedicated home Wi-Fi consultation: Dedicated representatives for onsite home Wi-Fi network design to propose an ideal home Wi-Fi solution according to the home environment and connectivity needs
• 24-Hour personal assistant²: Addressing the all-round lifestyle needs of customers, from booking restaurants in town and abroad to emergency home support and more
• 24-Hour emergency motoring support hotline: Assistance with different closed-area permits and roadside support such as 24/7 emergency towing service, tyre replacement, jump-starts, and more
• One-on-one mobile and Wi-Fi router consultation: Dedicated representatives for efficient, hassle-free mobile data transfer and storage defragmentation and router configuration

1O1O HOME exciting offers and experiences²:

• Priority flagship handset and smart device pre-order: Be among the first to enjoy the latest flagship electronic devices
• Latest brand lifestyle experiences: Regular collaborations with internationally renowned brands to offer exclusive experiences such as tastings and exhibitions
• Dedicated festive offers: Specially curated festive offers, available for redemption at a special price by phone

Bruce Lam, CEO, Consumer, HKT, said, “As the Group’s premium mobile communications brand, 1O1O is committed to offering superb service and the latest exciting lifestyle experiences for our customers. In line with the service principle of 1O1O, our all-new 1O1O HOME brand introduces groundbreaking onsite technical consultation within 24 hours to fully leverage our quad-play edge to support our superb smart-living solutions. We believe that the launch of 1O1O HOME will not only offer outstanding services for more customers to strengthen brand loyalty, but also drive acquisition of new customers pursuing quality services. Notably, our 10G broadband network now covers over 50,000 buildings in Hong Kong, offering 10G fibre-to-the-home (FTTH) for more than 2.4 million households.

To demonstrate the ultimate smart-living experience, 1O1O HOME is partnering with Samsung to present the “1O1O HOME | Samsung” Smart Home Showcase at the “io.t by HKT” concept store at Elements. HKT’s 10G optic-fibre home broadband service, ultra-high-speed 5G mobile network, and international entertainment and information from the Now TV platform have come together with Samsung’s comprehensive smart-living and telephone products, the SmartThings interactive experience, and the Galaxy ecosystem to enable customers to seamlessly connect smart-living products and create an all-round top-notch home lifestyle experience.

At the “1O1O HOME | Samsung” Smart Home Showcase, Samsung will demonstrate the SmartThings home experience, including:

• SmartThings interactive ecosystem: Through the SmartThings app on the TV or Galaxy smartphone, customers can smoothly connect and display smart devices, allowing them to seamlessly control home appliances and connected devices. They can also create multiple scene modes or automated settings for greater everyday convenience.
• 3D Map View: The built-in SmartThings hub in Samsung TV displays all SmartThings devices at a glance through 3D Map View, allowing customers to easily control and monitor all connected devices.
• Knox Security multi-layered protection: With the advent of the new AI era, this is a philosophy that Samsung upholds. As the AI experience requires large amounts of data, it is of paramount importance to keep smartphones and TV content away from various threats and ensure cross-device data security and privacy for customers.

HKT also provides the most complete line-up of Wi-Fi 7 router models in Hong Kong⁴ and other Wi-Fi 6/6E equipment to offer customers a comprehensive selection. To find out more about 1O1O HOME or experience the 1O1O HOME showroom, please visit the 1O1O HOME website (https://1010.com.hk/1010home/) or “io.t by HKT” concept store at Elements.

For details about 1O1O HOME services, offers, and experiences, please visit the 1O1O HOME website (https://1010.com.hk/1010home/).