Speaking on the intention behind the brand upgrade, the spokesperson from HeeSay stated that observations of global market users have revealed that the LGBTQ+ community, while socializing, also needs a platform where they can express opinions, share stories, and engage in entertainment. This platform is designed to enhance their sense of belonging.
“This digital community not only allows you to find your true love but also to make like-minded friends as well as to become a storyteller of your own and LGBTQ+ community. ” the spokesperson added.
He also revealed that in the future, HeeSay will launch a broader range of thematic activities in various global markets based on these features. These activities aim to attract more passionate LGBTQ+ creators who dare to express themselves, creating an exclusive online content community for the LGBTQ+ group.
