This campaign will be seen over 53 MILLION times and will feature our brands on two of the iconic Hong Kong Tramcar delivering our brand to premium audiences on prime routing, going through Metropolitan Zones, Central HK financial district, Shoppers paradise and luxury residences, between Quarry Bay and Central. Our brands will also be featured on 69 high-definition digital City Bus screens in key commercial districts, adding vibrant impact and frequency in prime positions such as outside Hong Kong Park, Revenue Tower, HSBC, Mandarin Oriental, China Tower and COFCO Tower.
The campaign will run from December 17, 2023 to 13 February, 2024.
This campaign is a very significant one, not only because Hong Kong is widely regarded as the financial hub of Asia but also because the timing coincides with what many regard to be the beginning of what would be crypto’s most explosive bull run yet.