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Hootsuite and KAWO Announces Strategic Partnership to Further Expand Global Brands’ Access to China

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Partnership deepens collaboration between the leading social media management companies in China and the rest of the world, which today provides unparalleled real-time insights into social media campaigns in China for international brands and marketers.

  • China’s vast social media network comprises over 1.02 billion users, and projections estimate that the number of users will grow to 1.2 billion by 2027.
  • This partnership will ensure that users are able to create, manage and oversee content, obtain and analyse real-time data, and report across all global and China social media networks in a single platform.
  • International brands will benefit by gaining a deeper understanding of the impact of their social media campaigns in China and applying the learnings towards improving ongoing and future campaigns.


SHANGHAI, CHINA  24 October 2023 – KAWO, the leading social media management platform in China, announced an expansion of its strategic partnership with Hootsuite, the global leader in social media management, to provide greater access, insights and efficiency for international brands in China. The partnership, focusing on three key verticals – education, pharmaceuticals, and financial services – builds upon an existing relationship that has enabled global marketers to manage global and Chinese social media networks within a single platform on Hootsuite.

A strategic market for many international brands, marketers are acutely aware of immense opportunities in China, which has around 1.02 billion social media users, and projections estimate that the number of users will grow to 1.2 billion by 2027. However, global marketers have long struggled with managing their social media presence in China alongside global social media networks.

The partnership will give global marketers easier access to KAWO within Hootsuite and enable them to create, manage and oversee content, obtain and analyse real-time data, and generate insightful reports across all global and China social media networks – a single platform that can manage Facebook, Instagram, Weibo, WeChat and more. Having all social networks within one dashboard enables a seamless and optimised workflow, allowing international brands to gain a deeper understanding of the impact of their social media campaigns in China and apply the learnings towards improving ongoing and future campaigns.

With real-time analysis of data and insights across all markets, marketers can leverage changing trends to create experiences that meaningfully resonate with audiences and drive performance. The unified environment also offers global marketers a holistic view of their campaign performance globally and in China, enabling them to optimise and allocate budgets more accurately.

Alex Li, Chief Executive Officer, KAWO, said, “Global marketers and brands are increasingly looking to power their campaigns and drive performance in China’s rapidly evolving social media landscape. From platform selection to creating engaging content and accurately measuring ROI, brands and marketers want cutting-edge solutions that help them be more strategic and dynamic in their local campaigns. Our enhanced partnership with Hootsuite will make it more seamless for marketers to make timely, data-driven decisions by providing much-needed visibility and understanding on a single platform, enabling them to channel their focus towards delivering engaging, impactful campaigns in China.

James Partington, Director of Partnerships Programs, Hootsuite, said, “For over 15 years, we’ve been helping brands grow online by delivering best-in-class social media tools that drive efficiency and results. We are excited to strengthen our partnership with KAWO, having seen the benefits our early collaboration/integration provides to our customers. Working together in a broader partnership, we look forward to delivering enhanced productivity in a collaborative ecosystem that will boost the competitive advantage for our customers.

A built-in-China platform, KAWO supports more than 500 global brands across a range of industries on WeChat, Weibo, Douyin, Kuaishou and Bilibili.

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