Goodbase Trading takes over to enhance the brand
HONG KONG SAR 22 August 2023 – The world-famous Thai snack brand Taokaenoi announced its appointment of Goodbase Trading Ltd. (“Goodbase Trading”) as sole agent in Hong Kong. A contract signing ceremony was held at the Food Expo by both parties. It is expected that this collaboration will bring new opportunities to the brand.
To celebrate the alliance, Taokaenoi distributed free seaweed snacks for the public to taste in different zones of the Food Expo. The company as well distributed limited edition photos of their global celebrity endorsers – ZeeNuNew, the handsome Thai BL stars. The distribution was very popular among citizens in all the zones.
The 15-year collaboration between Taokaenoi and Goodbase Trading began in Macau. Goodbase Trading’s thorough understanding of Taokaenoi and its products, coupled with their Hong Kong company’s knowledge of the local market, have an edge to develop regional marketing plans and expand sales channels. During the signing ceremony, Wachira Yarnthasanakij, the Chief International Trade Officer of Taokaenoi, expressed his pleasure for the cooperation and looked forward to Taokaenoi’s brand awareness continued to improve in Hong Kong.