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Taokaenoi appoints new HK agent


Goodbase Trading takes over to enhance the brand

HONG KONG SAR 22 August 2023 – The world-famous Thai snack brand Taokaenoi announced its appointment of Goodbase Trading Ltd. (“Goodbase Trading”) as sole agent in Hong Kong. A contract signing ceremony was held at the Food Expo by both parties. It is expected that this collaboration will bring new opportunities to the brand.


To celebrate the alliance, Taokaenoi distributed free seaweed snacks for the public to taste in different zones of the Food Expo. The company as well distributed limited edition photos of their global celebrity endorsers – ZeeNuNew, the handsome Thai BL stars. The distribution was very popular among citizens in all the zones.

The 15-year collaboration between Taokaenoi and Goodbase Trading began in Macau. Goodbase Trading’s thorough understanding of Taokaenoi and its products, coupled with their Hong Kong company’s knowledge of the local market, have an edge to develop regional marketing plans and expand sales channels. During the signing ceremony, Wachira Yarnthasanakij, the Chief International Trade Officer of Taokaenoi, expressed his pleasure for the cooperation and looked forward to Taokaenoi’s brand awareness continued to improve in Hong Kong.

Taokaenoi’s seaweed snack has a unique sea aroma with enriched spices. The series of seaweed products remove the smell of fish by grilling and have different shapes that give you different textures. They import quality seaweed to ensure freshness and zero contamination. Their refined manufacturing methods comply with GMP and do not add preservatives nor food colors, making their snack healthy and tasty. It well explains why they take up over 60% of the Thai seaweed snack product market, and why it is so popular in Greater China and the Asia-Pacific region, and even export to Europe and the United States.Goodbase Trading Marketing Director Mr. Ip Chiu Fai hoped to cooperate with more local sales channels so that more citizens understand this healthy seaweed food brand. He also announced the launch of two Taokaenoi’s seaweed snack products at Wellcome Supermarket. More close discussions with other chain groups and industry partners are still ongoing. Let’s look forward to it.

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