The marketing campaign highlights the magic of shared meals and aims to inspire people to make more meaningful meal moments together
BANGKOK, THAILAND 31 July 2023 – Today, Coca-Cola® reveals Asian superstar, actor, and model, Win Metawin, as the first ASEAN Brand Ambassador for the ‘A Recipe for Magic’, the latest brand campaign and marketing platform of Coca-Cola.
The ‘A Recipe for Magic’ platform celebrates the magic of shared meals and the incredible human connections that happen when we gather with others to enjoy a meal together. The ambition of Coca-Cola is to inspire people to come together and share not only delicious food but to truly have enjoyable and enchanting moments of magic through their dining experiences – with Coca-Cola ASEAN Brand Ambassador Win Metawin, leading by example.
“Meals hold a significant place in my heart,” said Win Metawin. “Throughout my childhood, I recall that many of the fun and magical occasions we had as family took place at the dining table. It was in those precious moments that I would gather with my family or friends, eagerly learning about the exciting events unfolding in their lives. Meals are truly magical moments to me.”
During this campaign, Win – a big foodie himself – will work closely with Coca-Cola to present his Recipe for Magic to fans and the larger community. This includes a commercial, earned media engagement, and several social activations.
Marking its debut in Southeast Asia markets, this campaign with Win will be launching in Thailand, Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore. This partnership rides on the ‘Real Magic’ global brand philosophy and is rooted in the belief that meal moments become magical when they are enjoyed together: all it takes is a simple mix of the right ingredients – good company, the right food, and ice-cold Coca-Cola.