This is Amazon’s first buy now pay later partnership of its kind in Southeast Asia.
Amazon.sg customers can now pay using Atome’s pay-in-three, zero interest payment option. They first have to bind their Atome account before selecting the pay-in-three easy payments, zero interest option (screenshots here). If they don’t have an Atome account, they can download and register for an account on Atome Singapore’s mobile app on Apple’s App Store or Google Play.
As part of the launch, Amazon customers can redeem $15 off (minimum spend of $150) when they select Atome at checkout from June 1 onwards.
William Yang, Head of Commercial, Atome, said, “We’re truly humbled by this opportunity to serve customers with one of the world’s largest online retailers here in Singapore and this partnership is a first for Amazon here in Southeast Asia. In our discussions, delivering a superior customer and brand partner experience for Amazon users was key. Amazon customers in Singapore can now enjoy greater payment choice, convenience and flexibility and vice versa, Atome users in Singapore can now also shop and pay on Amazon within our app.”
Atome’s media kit of the partnership is available here.
According to FIS Worldpay Global Payments 2023 Report, buy now pay later accounted for USD 100 billion of APAC’s e-commerce transaction value in 2022, with Southeast Asia and India set to drive APAC’s strongest ecommerce growth through to 2026.
