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Shopee inks Memorandums of Understanding with leading beauty brands Zenyum and Sulwhasoo

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SINGAPORE 27 March 2023 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has inked Memorandums of Understanding (MOUs) with Asia’s leading Smile Cosmetics company Zenyum and Korean beauty brand Sulwhasoo. Under these partnerships, Shopee will collaborate closely with both Zenyum and Sulwhasoo to capture new online buyers and drive e-commerce penetration of beauty and personal care offerings on Shopee in Singapore. The brands will also leverage data sharing and mutual insights on consumer behavior, to jointly deliver more personalised and curated content to better engage the growing number of beauty consumers who are increasingly shopping online-first.

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The MOUs also represent Shopee’s ongoing commitment to offer shoppers access to greater convenience, assortment, and value, as well as authentic, quality products from established brands. As part of these MOUs, shoppers on Shopee can look forward to exclusive deals and product launches by Zenyum and Sulwhasoo, livestreams, Super Brand Days and campaigns, and more.

Geraldine Ho, Head of Retail and FMCG, Shopee Singapore, said, “We have observed growing consumer demand for beauty and personal care products from trusted brands on our platform, and are delighted to deepen our partnerships with Zenyum and Sulwhasoo to bring greater variety and value to our shoppers. We look forward to working closely with them as they continue to scale their presence and investment in e-commerce, and to introducing even more exclusive launches and the best deals for our shoppers with them in the coming year.”

Niclas Hildebrand, Vice President of Consumer Products, Zenyum, said, “We are happy to embark on an exciting new partnership with Shopee to take the Zenyum brand to greater heights. This is a significant milestone showing how we have taken a leading position in the fast-growing oral care landscape. Despite facing strong competition from some of the world’s largest personal care brands, we continue to win the hearts and minds of our customers, especially with our best-selling power toothbrush on Shopee. We hope that Shopee’s deep consumer insights and data-driven expertise will help us reach more consumers with our innovative Smile Cosmetics, accelerate our growth, and make Asia Smile More.”

Cady Lee, Brand General Manager, Sulwhasoo, said, “Sulwhasoo Singapore is looking forward to a year-long partnership with Shopee to increase the awareness of Luxury K-Beauty on Shopee. Through this partnership, we are excited to bring our working relationship to a next level.”

Shop Zenyum on Shopee at: https://shopee.sg/zenyum_sg
Shop Sulwhasoo on Shopee at: https://shopee.sg/sulwhasoosg 

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