PCM x NEUTROVIS T-SHIRT CAMPAIGN REKINDLES FIGHTING SPIRIT TO COMBAT PANDEMIC AS ILLUSTRATED BY OKU COMMUNITY
KUALA LUMPUR 24 August 2021 – Homegrown mask brand – NEUTROVIS, recently launched the limited-edition PCM x NEUTROVIS t-shirt in conjunction with the commencement of the Tokyo 2020 Paralympic Games. The t-shirt was developed as part of NEUTROVIS’ “Mask On, Spread Hope” campaign, reminding the public to always wear effective face masks and comply with the SOPs to combat the pandemic.
As part of this CSR effort, NEUTROVIS introduced the PCM x NEUTROVIS t-shirt to provide a medium for the rakyat to get involved and show their support to our local Paralympic athletes as 100% of the proceeds will be directed to the Paralympic Council of Malaysia (PCM) for the development and sustenance of Paralympic athletes.
On top of raising funds for the Paralympic athletes, NEUTROVIS aims to spread a vital message to remind the rakyat that there is always hope amidst tragedy. Although we might be facing many challenges during this pandemic, we can’t let it get to the better of us. We need to keep fighting and pushing forward to bring hope and remind everyone that the end is soon to come, we just need to work together.
Zayn Puah, Managing Director of Maystar Beauty (NEUTROVIS brand owner), mentioned that the OKU community (15% of the local population) has been of great inspiration to him especially during this pandemic for they have been battling adversity for most of their lives, yet they do not allow their challenges to be an obstacle. By bringing this to light, Puah hopes that the rakyat might draw inspiration from their stories and strengthen the fighting spirit as a nation to push through these troubling times together. Aside from this campaign, we have also learnt that NEUTROVIS has recently donated 200,000 pieces of face masks to OKU Central in an effort to increase the vaccination rates for the OKU community.
“NEUTROVIS believes in thriving in the midst of adversity. The brand was birthed in the midst of the pandemic, the most challenging times in the world’s history – We are inspired by the OKU community as they exemplify what it means to thrive in the midst of adversity as many of them have come out to live fulfilling and meaningful lives. And we hope that by highlighting their stories, we can inspire Malaysians to also have HOPE during these challenging times,” said Zayn Puah.
The t-shirts are designed on a minimalistic approach with vibrant colours and expressive graphics representing athletes with disabilities striving for success at the Tokyo 2020 Paralympic Games, and are available in sizes from – XS to 6 XL. Grab your pair of the limited-edition PCM x NEUTROVIS t-shirt while stocks last at https://www.neutrovis.com/ for RM29 only. Sale ends on 5 September 2021.
HASHTAGS: #MaskonSpreadHope #ParalympicMalaysia #Tokyo2020ParalympicMy
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